In recent years, with the increase of per capita disposable income and the change of preferences of main consumers, consumers' concerns and consumption ideas about small household appliances and smart homes have also changed.
Through the research data of 36 krypton Research Institute and huge calculation, the Institute has insight in o consumers' cognition, use, consumption demand and behavior changes of small household appliances and smart homes, and has an in-depth understanding of the changes of interest groups of small household appliances and smart homes.
Small household appliances & changes in consumption awareness and behavior of people interested in smart home
The epidemic has caused consumers to pay more attention to small household appliances, and the number of interested users of small household appliances in the post epidemic era has increased significantly.
Consumers' attention to small household appliances is vulnerable to external factors. According to the huge amount of data, the COVID-19 broke out in February, 2020, and the overall number of interested users of small household appliances increased sharply. With the gradual control of the epidemic, the number of interested users also fell, and showed a steady upward trend in the later stage. In June 2021, the overall number of interested users of small household appliances increased by 24.17% month on month, an increase of 75.38% compared with that before the epidemic (January 2020).